Anil Maharjan (Hiring Manager / Analytics Engineer)
- •GTM has shifted. Was top of funnel only. Then no clear structure.
- •BDR team moved into account management function
- •Two problems: existing business visibility and inbound noise
- •First priority: existing business
- •Budget for 3 GTM Engineers total. Mike is first.
- •North star: SALs and upsell opportunities created
- •First 90 days softer, feel like we have alleviated the pain
- •6 months: show measurable impact
- •KPIs: ownership over your work
- •Biggest hurdle: giving good presentations and answering questions well
- •Take home presentation panel: Selina Li (Head of Operations), Anna Edwards (Sales Manager), Anil
Will La Dow (Enterprise Account Executive)
- •Focused on existing customers and expansion
- •Managing organic growth manually
- •Wants a unified usage dashboard (currently using Compass CSV export)
- •No omni access to account data
- •Building Sales Nav lists manually
- •Needs better tiering and scoring for outbound targeting
- •Silver bullet: dependency visibility, easy debugging, multi-tenant, developer lifecycle
- •Biggest competitor: Airflow/Astronomer. Hard to displace. Mixed bag.
- •Excited about AI use cases and new use case expansion within accounts
Culture Signals (from Anil)
- •All hands weekly with sales insights
- •Everyone helpful, no silos
- •Ego left at the door
- •Opinion is valued
- •Data ecosystem growing fast, good TAM position
- •Grown to maturity and stability in last 15 months
- •Still agile but more defined lanes now
- •Sees himself there long term, no attrition on sales team
- •Leadership accessible, CEO willing to go on-site with AEs
The two-sentence answer (memorize)
Dagster is a data orchestration platform built around software-defined assets, meaning you model your data products explicitly rather than just defining tasks. The enterprise motion right now is focused on teams running Databricks and Unity Catalog who need a coordination and lineage layer on top, and the AI era is creating urgency because reliable, well-modeled data is the foundation everything else runs on.
Week 1 activation items
- Confirm Anil's two-problem framing still holds; confirm north stars + sequencing.
- Get access: Salesforce, HubSpot, Clay, Common Room, n8n, Postgres, Compass.
- Inventory existing scoring/tiering logic — owner, last change.
- Schedule 1:1s with all AEs (not just Will). Ask each the same five questions.
- Get raw Compass usage data export — first dataset for v1 account health.
- Pull last 12 months closed-won/lost to validate ICP against reality.